Fractional CMO Playbook: How to Hire, Deploy, and Measure Marketing Leadership
Fractional CMO Playbook principles help business owners replace disconnected marketing tactics with clear leadership, accountability, and measurable results. You are […]
Podcasts
Your Marketing Agency Has No Idea What You Make and They Don’t Care
Your marketing agency reports an 847% return. The dashboard is full of green arrows. Clicks are up. Impressions are growing.
The Three Legs of Exit Readiness: Why a Sellable Business Isn’t Enough
You can build a profitable company, clean up the financials, attract a serious buyer, and close on favorable terms and
How to Decide Between Building and Buying a Business
Every business owner reaches a point where organic growth starts feeling painfully slow. Revenue is growing, but not fast enough.
Customer Value: The Hidden Cost of Your Biggest Customer
Customer value isn’t determined by how much revenue a customer generates. It’s determined by how much they strengthen your business
Working Capital Adjustments Explained: Why a $6 Million Business Sale Fell Apart Over $80K
Imagine shaking hands on the sale of your business for $6 million. The Letter of Intent (LOI) is signed. Your
Buy Box for Business Sales: Why One Client Cost $900K | FBO2BO EP10
Most business owners assume buyers evaluate businesses the same way they do. They don’t. Owners often focus on revenue, reputation,
Owner Dependency: The Hidden Reason Your Business Isn’t Scalable | FBO2BO EP9
Could your business survive for one week without you? Most business owners don’t like that question. Because deep down, they
The 5 Financial Gaps EOS Won’t Fix | FBO2BO EP 8
Financial gaps are one of the biggest reasons business owners struggle with cash flow, profitability, and growth even after implementing
The 8 Factors That Determine What Your Business Is Actually Worth | FBO2BO EP7
Business valuation is one of the most misunderstood parts of entrepreneurship. Most business owners believe their company is worth far
Bookkeeper vs. Controller vs. CFO: Which One Does Your Business Actually Need? | FBO2BO EP6
Bookkeeper vs CFO is one of the most misunderstood topics in business growth, and the latest episode of From Burnt
Tax Preparation vs. Tax Planning: Why Your CPA Isn’t Saving You Money | FBO2BO EP5
Most business owners think tax planning starts during tax season. That’s one of the biggest mistakes a business owner can
Revenue Is a Vanity Metric: The 3 Numbers That Actually Matter | FBO2BO EP4
Most business owners are chasing the wrong number. Revenue looks good. It’s easy to talk about. It’s what people brag
Profit First Explained: Why Cash Flow Beats Revenue Every Time | FBO2BO EP3
Your business might be profitable but still broke. That’s the reality many entrepreneurs face. Revenue is growing, the numbers look
Why Cash Flow Beats Revenue: The Profit First Mindset Every Owner Needs | FBO2BO EP2
Revenue might look like success but cash is what keeps your business alive. You can have strong sales and still
The Owner’s Treadmill: How to Stop Running Your Business and Start Building One | FBO2BO EP1
We’ve been helping business owners build profitable, sellable companies for years. Now, we’re finally talking about it. Today, we’re excited