Take Control of Your Cash Flow…
Put Profit First.

Unlock Your Business’s Financial Potential with Profit First

Why Choose Profit First?

Profit First is a cash management system that flips the traditional profit equation on its head. Instead of following the old formula of Sales – Expenses = Profit, Profit First teaches you to take profit first: Sales – Profit = Expenses. This approach ensures profit is not just a residual, but a priority.

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Frequently Asked Questions

What is Profit First, and how does it work?

Profit First is a cash flow management system that prioritizes profit by allocating revenue into different bank accounts before expenses are paid. Instead of following the traditional formula of Revenue – Expenses = Profit, it flips the script to Revenue – Profit = Expenses, ensuring businesses always set aside profit first.

How is Profit First different from traditional accounting?

Traditional accounting focuses on revenue and expenses first, leaving profit as what’s left over. Profit First ensures businesses take a percentage of revenue as profit before covering expenses, forcing smarter financial decisions and ensuring long-term financial health.

Can any business implement Profit First?

Yes, businesses of all sizes and industries can implement Profit First. It’s especially effective for companies struggling with cash flow, profitability, or financial clarity. The system is flexible and can be tailored to different business models.

How do I determine how much profit to allocate?

Profit First uses a customized percentage-based allocation model. A business starts by assessing its current financials and gradually shifts towards the recommended Target Allocation Percentages (TAPs) for profit, owner’s pay, taxes, and operating expenses. The exact percentages depend on revenue size and financial health.

How long does it take to see results with Profit First?

Many businesses see immediate improvements in cash flow clarity within the first few weeks of implementation. Full transformation depends on existing financial health, but consistent application leads to noticeable profit increases, reduced expenses, and greater financial stability within a few months.

What are the biggest challenges when implementing Profit First?

One of the biggest challenges is shifting the mindset from spending first to prioritizing profit. Many business owners are used to covering expenses first and hoping for profit later. Adjusting to a structured allocation system and maintaining discipline with separate bank accounts can take time, but once implemented, it creates long-term financial stability and growth.

Take Control of Your Cash Flow… Put Profit First.